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Why activation rate is the only metric that predicts your 6-month revenue
Most SaaS teams track signups and MRR. The ones that compound measure activation — the moment a user gets real value from your product. Here's how to define it, track it, and move it.
Event schemas that survive a year of product changes
Design your tracking plan for the product you'll have in 12 months, not the one you shipped last week.
A/B testing without statistical malpractice
How to run experiments that actually tell you something — and stop peeking at results before significance.
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The North Star Framework, implemented in Orbit
A step-by-step walkthrough of picking a North Star metric and connecting it to your team's daily work.
Migrating from Mixpanel to Orbit in a weekend
A real migration playbook with the exact steps, gotchas, and validation checks we used internally.
The complete guide to funnel analysis: from definition to action
Everything you need to build meaningful funnels, identify friction, and prioritize which drop-off to fix first — with real examples from product teams using Orbit.