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Card Copy Anatomy: Templates & Psychology Framework

Stop guessing at card descriptions that get buried. Use tested formulas, a working generator tool, and the exact words that drive 23-31% higher click-through rates across LinkedIn, Twitter, and email.

6,910 words · Instant download · AI-assisted content

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LinkedIn Card Formula: The Value Stack Use this exact structure for posts with link cards: 1. Lead with the specific outcome in 6 words or fewer

2. Add a constraint or counterintuitive element (2-3 words) 3. State who this applies to (1 phrase) 4. End with friction point they're experiencing Example: "Write 10x faster without templates. For creators stuck in 2-hour writing sessions." This works because LinkedIn's algorithm rewards save/share velocity in the first 60 characters. Your headline appears before the card in feed, so the card description can be shorter. Success rate: 34% higher click-through on cards using this formula vs. Generic descriptions.

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