Fix Broken Links by Business Impact, Not Quantity
Stop wasting time on low-priority link fixes. Triage 200+ broken links in hours instead of days with an impact-scoring system that shows you exactly which breaks cost traffic and revenue.
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What's Inside
- Section 1: Pre-Built Google Sheets Template with Formulas
- Section 2: How to Import Broken Link Data (3 Tools Covered)
- Section 3: Impact Scoring System (SEO Weight, Traffic Loss, Conversion Funnel Position)
- Section 4: 30-Day Fix Prioritization Roadmap
- Section 5: Case Study: From 200 Broken Links to Zero in 6 Weeks
- Bonus: Implementation Checklist
Your Impact Score Formula ``` =IF(C2=0,1,IF(D2>100,3,IF(D2>10,2,1)))*IF(OR(E2="Homepage",E2="Product",E2="About"),2,1) ``` This single formula multiplies traffic weight by page-type weight. A broken product page link gets score 6. A broken footer link gets score 1. Copy it into your template's Priority Score column. The rest is automatic. Real Example From Case Study: Jordan discovered 200 broken links. Using the template, the impact score immediately surfaced 12 critical breaks on his homepage, product pages, and checkout flow, accounting for 1,200 monthly lost visits (25% of homepage traffic). The remaining 188 breaks drove under 50 visits combined. By fixing only the 12 high-impact breaks first, he recovered most traffic in 2 weeks.
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